Process Report ANSI Art Exhibition’s Use of WeChat ANSIArt Ph.D. in Mechanics Science and Technology Workers 2013 10 26 22:57 Compared with Weibo, WeChat has many more personalized settings to facilitate interaction with viewers. This is also the case with many Weibo nowadays. The reason why some big Vs also turn to WeChat So I registered the WeChat public account ANSIArt early. http: img1.guokr.com image Tds8nU bwv1Trn0T9TqFuCYXfDExclVBUOXRnS9ILuHgAQAAV gMAAFBO.png 1 Use the push function of WeChat to send exhibition-related content from time to time My friends have all used this function, so I won’t go into details. http: img1.guokr.com image Z7uxY0PHogBQY b KaaA1Woi0CNvX4mysMslvCwjVPgAQAAV gMAAFBO.png Moreover, graphic and text messages from public accounts can be easily shared to Moments, allowing more of your own friends to understand and share them. send out 2 Interactive explanation Anyone who has visited scenic spots and museums knows that there are usually interpreters at the entrance. Guides can be rented after visiting The content will be introduced and explained in the process to deepen understanding. http: img1.guokr.com image tUhu7qYu6a3JTBHEKZInVga95Ot3nuHzKNC1S5ZnA38VAgAAx AIAAEpQ.jpg At the beginning of the year, I accidentally discovered that the WeChat audio guide service of the National Museum was provided by WeChat. Xin’s keyword auto-reply function sets the keywords and reply content to achieve interaction with the audience. I think With the development of mobile phones and mobile services in the future, this can completely replace the current commentary and navigation function. will be stronger http: img1.guokr.com image iyPefwwhSn3hJeCDfjyhhOoBJefzuq5 Q kKU35kZtPgAQAAV gMAAFBO.png This function is great. I have always thought about moving the exhibition works to the Internet for interaction. The original idea was to let the authors explain their works through voice. This is the most direct and best way to understand the works. essence of good However, because the authors are too reserved, and many authors don’t use WeChat very much, it took a long time to appeal. It’s really I really have nothing to say about water. &^%$$^@&** @ #& Then you have to do it yourself First of all, let’s activate Teacher Shelley. Anyone who continues to pay attention to Ansi knows that Teacher Shelley is particularly obsessed with Ansi. The organization and collection of works are familiar with various works, various schools, and various gossips. Moreover, Teacher Shelley usually His job is related to words. His literary talent is outstanding. He is the best candidate to write commentary. Later facts proved this. Point: Teacher Shelley starts from the technique and theme of each work, and combines the topics, phenomena, gossip, etc. that the work can reflect. The content can be explained in simple terms in just one minute, and the audience will learn a lot. If you can understand all the contents of this exhibition, If you listen to all the explanations, I believe you will have a more comprehensive and in-depth understanding of Dark Silk. Then you have to find someone who can read the commentary. In order to make the commentary sound more pleasant, it is better to find someone who can speak Mandarin well. good people Of course, the host of the TV broadcast is the best candidate. Finally, I invited Tong Yao from Anhui Music Broadcasting. Sina Weibo @ 895DJ Tong Yao, plus V certification. She has won national broadcasting and hosting awards. There is nothing to say about her broadcasting skills. http: img1.guokr.com thumbnail plhWALNRR4Br1h hoor9BWhcvlaqB8Hy Dp2PwTUGWSyA gAABQIAAEpQ 592x443.jpg The next step is to send the commentary written by Shelley to Tong Yao to read it aloud. She will then send the audio recording of the reading to me for editing and then upload it to WeChat setting rules test It sounds very good to ordinary ears like me, but to Tong Yao, WeChat's voice compression sounds very powerful. The sound has changed, it’s not a real feeling, but it’s limited to technical limitations, so it can only be like this. The final effect is like this. Send the work number and you will get the picture of the work, a brief description and explanation. http: img1.guokr.com image 7 mxm2D4ceIvswtbEqx Je77HS8xr9Jft9jie4y ZgngAQAAV gMAAFBO.png An audience member who visited the Dark Silk Art Exhibition said to me that your exhibition also has WeChat interactive commentary and the National Museum’s Same Look, high-end atmosphere and class are not just words. We are at the highest level in the country. 3 WeChat public platform background data statistics WeChat also provides rich data statistics functions, allowing you to fully understand the direct interaction between fans and accounts. No This function was only opened to ordinary users after the Dark Silk Art Exhibition. I could only find out the situation afterwards. In this era of big data, the importance of obtaining and analyzing data is self-evident. If we can obtain this information earlier, With some data, maybe the exhibition will be more exciting